MITSUKI JAPANESE MARKET
Client Overview:
For Mitsuki Japanese Market, the goal was to capture the energy of a bustling Japanese marketplace while making their products feel approachable and exciting for a New York audience. My approach blended playful, anime-inspired graphics with authentic product photography to create a feed that was both visually engaging and culturally resonant.
Key responsibilities:
Content creation (graphics, photos, video reels)
Social strategy & campaign planning
Influencer & paid media coordination
Community management
All photography, videography and editing
We leaned into trending Reels formats, seasonal campaigns, and snackable content that showcased Mitsuki as more than just a grocery store but as an experience. By highlighting unique Japanese snacks, hot foods, and lifestyle elements, the strategy positioned Mitsuki as a go-to destination for Gen Z and millennial shoppers seeking both authenticity and fun.
Nu Media Client
My Role: Project Manager
